Years of experience: 11

SEO ManagerMarketing

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Lum's Career Path
Head of On Site SEO & Growth Strategy LeadJun. 2020 -
Jul. 2025
NextSEOHead of On Site SEO & Growth Strategy Lead
● Team Leadership: Led cross-functional teams of developers, designers, PR people, link builders, to launch new site features and improve online presence. ● SEO Content Strategy & Support: Refined content strategy to align with Google’s evolving guidelines, training writers and editors on E-E-A-T best practices. ● AI-Driven Marketing Ops: Designed workflows with AI + automation to enhance pro...
Head of On Site SEOJun. 2020 -
Present
NextSEOHead of On Site SEO
● Led cross-functionalteams of developers, designers, PR people, link builders, and writers to launch new site features and improve online presence. ● Refined content strategy to align with Google’s evolving guidelines, training writers and editors on E-E-A-T best practices. ● Identified and capitalized on untapped niche opportunities, which opened doors to new, high-converting user segments....
Senior SEO Specialist and Project ManagerApr. 2017 -
Jun. 2020
NextSEOSenior SEO Specialist and Project Manager
● Designed and implemented internal linking and site navigation strategies that boosted user engagement (lower bounce rates, higher pages per session) and eliminated orphaned pages. ● Developed a redirection and site migration strategy. Handled all redirections including site migrations. ● Deployed strategic anchor-text variations to send stronger relevance signals, lifting rankings for targe...

Lum's Posts

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    How I can help you

    Boost Organic Traffic & Revenue: - Comprehensive site audit for technical flaws - Content quality assessment & strategy mapping - SEO best practices implementation

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    People I am looking for

    Ideal Clients: - Companies seeking technical SEO expertise - Businesses aiming for content-driven growth

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    Experience & Cases

    Previous Successes: - Enhanced EVM layer-1 blockchain platform - Resolved technical issues & improved content quality - Assisted clients across various industries

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    How to contact

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