How I can help you

Brand-focused strategist with 10+ years in fashion, footwear, and beauty. Expertise in buying, planning, and product strategy. Skilled in curating assortments and leveraging data for category performance. Strategic, hands-on approach.

People I am looking for

Seeking partnerships with fashion brands. Ideal clients are those looking to enhance brand integrity, meet customer needs, and achieve commercial goals through strategic planning and execution.

Experience & Cases

- Streamlined APAC intake processes, boosting efficiency by 30%. - Launched Li-Ning & On Running, increasing footwear sales by 20%. - Introduced E.L.F. Cosmetics in Target, achieving $600K in first-month sales. - Past clients: Footlocker, Accent Group, Target.

How to contact