Frankfurt am Main, Hesse, Germany● Main attributions: development and execution of GTM and product marketing strategies across Europe’s distribution markets, defining positioning, core value propositions, and crafting compelling product stories for every type of customer segment.
● Competitive analysis to improve product positioning and differentiation. Benchmark with other industries to enhance added services and overall cu...
Frankfurt am Main, Hesse, Germany● Main attributions: Led portfolio management, pricing/promotion and UI/UX strategy and bring growth for all categories on the Swedish and Danish market.
● Conducted competitor analysis and industry benchmarking to identify growth opportunities. Implemented instalments plans, 0% financing, express delivery and other improvements on customer journey together with Finance, Logistics and Tech te...
Frankfurt am Main, Hesse, Germany● Main attributions: Led portfolio, pricing/promotion and UI/UX strategy and bring growth for all categories for the SE market.
● Designed and implemented comprehensive methodology for KPI tracking and analysis.
● Created and carried out product and website testing roadmap for portfolio, pricing and UX initiatives, increasing conversion rate and revenue per user by 15%.
● Established the oper...