Years of experience: 14

Growth HackerDigital Ads ManagerMarketing DirectorMarketingMarketing Analytics ManagerC-level Executive

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Michael's Career Path
Senior Manager, Digital MarketingApr. 2020 -
Present
Overland Sheepskin Co.Senior Manager, Digital Marketing
Fairfield, Iowa, United StatesSpearheads digital marketing efforts with a focus on omni-channel strategy, overseeing P&L management for the e-commerce division. Builds and optimizes campaigns across Google Ads, Meta, TikTok, and programmatic platforms, employing data-driven tactics to enhance ROI and engagement. Collaborates cross-functionally to implement creative and effective marketing solutions while continuously refi...
Walk Committee: Marketing and OutreachJan. 2020 -
Sep. 2020
The ALS Association Iowa ChapterWalk Committee: Marketing and Outreach
Des Moines, Iowa Area• Led marketing and outreach efforts for the Des Moines Walk to Defeat ALS, ensuring community awareness and collateral distribution. • Collaborated with team members to promote the ALS Association Iowa Chapter and increase public engagement. • Developed creative strategies to enhance event visibility and drive participation in the walk.
Digital Marketing ManagerJun. 2019 -
Apr. 2020
Strategic AmericaDigital Marketing Manager
West Des Moines, IADirected digital marketing for high-profile accounts, managing multimillion-dollar budgets across diverse channels. Implemented attribution systems to integrate offline and online campaigns, providing actionable insights that informed client strategies. Conducted training sessions to upskill team members, improving client communications and expanding portfolio growth.

Michael's Posts

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    About

    Key Skills & Achievements: - 10+ years scaling DTC/eCommerce brands. - Managed $10MM+ paid media budgets. - Optimized CAC/LTV, reported to C-suite. - Specialized in paid acquisition, creative iteration. - Experienced in health & wellness, luxury retail.

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    Cases & Experiences

    Notable Cases: - Revenue Growth: +125% by managing $10MM+ budget. - Profitability: Net Contribution +80% in Year 1. - Budget Optimization: Improved ROI by reallocating funds. - Creative Testing: 10–12 iterations/week, revenue lifts. - Channel Expansion: Reduced CAC by 18% YoY.

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    Work Order

    Our Services: - Optimize media plans for growth and profit. - Conduct comprehensive audits of Google and Meta Ads. - Enhance revenue strategies with targeted insights.

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    How to contact

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