Years of experience: 4
Startup FounderMarketingIT📝 Influencer or BloggerC-level ExecutiveSales & BizDev
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Alyssa's Career Path
Nov. 2023 -May. 2024
DCPerformDemand Generation + Brand Strategist
Phoenix, Arizona, United StatesIn this role, I focused on driving brand visibility and generating demand across the DCPerform digital touchpoints and yearly industry tradeshow. My aim was to create an impactful brand presence that would position DCPerform for increased growth and customer engagement. Key contributions: -Developed and launched multi-channel marketing campaigns to drive inbound lead generation, aligning mess...
Nov. 2023 -May. 2024
Naumann Hobbs Material Handling, Inc.Demand Generation + Brand Strategist
Phoenix, Arizona, United StatesMy primary focus for the Naumann Hobbs brand was to reinvigorate and modernize it across all digital and print touchpoints, both internal and externally facing. The brand had not been updated in decades, and it was crucial to refresh it without alienating the long-standing customer base of 75 years. This required a thoughtful approach to maintain the legacy while evolving the brand to appeal ...
Nov. 2023 -May. 2024
Southwest Battery CompanyDemand Generation + Brand Strategist
Phoenix, Arizona, United StatesAs the Demand Generation & Brand Strategist, my primary goal was to boost brand visibility and drive lead generation for Southwest Battery, paving the way for the company’s transition into a white-labeled motive power brand. Key contributions: -Developed and executed demand generation campaigns to increase inbound leads, focusing on targeted digital marketing and brand storytelling. Coordinat...