New York, New York, United States-Implement cutting-edge workflow technology to boost process efficiency and productivity
-Spearhead development of marketing attribution model and established comprehensive infrastructure for tracking marketing activities
-Initiate and direct implementation of OKR quarterly planning for achieving strategic business objectives
-Maintain consistent collaboration with Business Development Repres...
New York, United States-Drove global strategy and implementation of consistent marketing processes, analytics, reporting and technology to optimize demand generation -Managed the marketing technology roadmap to ensure execution and continual organizational growth
-Utilized the key marketing system, Marketo, to generate, distribute, and report on leads
-Oversaw and coached the marketing automation team responsible f...