AustraliaAs a Strategy and Communications Manager at MCI Group, I lead the development and execution of integrated marketing and communications strategies for a portfolio of globally recognised congress events, including the 76th International Astronautical Congress (IAC 2025). > Designing and implementing comprehensive marketing strategies tailored to each congress’s objectives, ensuring maximum visi...
- Developed and executed strategic plans to drive growth on social media platforms, focusing on acquiring new members and increasing brand awareness.
- Managed Professionals' social media platforms, including LinkedIn, YouTube, Facebook, Instagram, and created compelling content to engage the audience and promote the brand.
- Promoted and developed the social media syndication service, boosti...
Gold Coast, Queensland, Australia« Develop and execute account growth and brand strategies across all social media accounts. « Report on account growth and monitor the efficacy of strategies implemented and optimize to reach targets.
« Coordinate content creation to implement strategies and initiatives to promote key product stories.
« Share reporting, findings, and insights with the wider marketing, merchandise, and digital...