Greater Atlanta AreaWe manage the complete e-commerce activities for boutique hotels, including revenue management, direct bookings, distribution, merchandising, and pricing strategies. In addition, we support hotels with all forms of digital marketing, including social media, search, and email. We also support large enterprises with content marketing, lead generation, marketing automation, artificial intelligen...
Jan. 2013 - Apr. 2016
UPSDirector, Social, Mobile, & Digital Communications
Greater Atlanta AreaLed communications and innovation in user experience across digital, social and mobile channels, including ups.com in 100+ countries. Specific areas of focus included improvements to lead generation and conversion of digital channels, as well as content marketing, search engine optimization, and improved user experiences for opening and managing accounts and shipping and receiving packages.
Nov. 2007 - Jan. 2013
AT&TMarketing Director, Hospitality and Retail Solutions
Launched Industry Marketing group for Hospitality, Retail and Consumer Goods. Frequently published author and speaker. Created and launched innovative solutions to improve customer experience, grow revenue, and engage with the "internet of things". Solutions included mobile applications for payments and interactive marketing, location based services, and digital signage.