Years of experience: 31

Executive CoachHRCPOCSOCAOHR Generalist

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Luis's Career Path
Adjunct ProfessorAug. 2023 -
Present
Tecnológico de MonterreyAdjunct Professor
Mexico, Mexico CityTeaches 'Innovation and Digital Transformation' and 'Technology-Based Business Models', inspiring future leaders through practical, human-centered approaches to digital change.
Founder & Managing DirectorOct. 2005 -
Present
LatinWebFounder & Managing Director
Mexico City Area, MexicoEstablished Latinweb in 2005, transitioning from AOL Mexico to offer premium Spanish-language content and digital solutions to AOL Inc. for its Spanish-language portal, AOL Latino. Since then, the company has evolved into a leading content and digital marketing agency serving major media organizations across the U.S., Mexico, and Spain. Main clients: AOL, HuffPost, Telemundo, TelevisaUnivisio...
Regional Product DirectorJan. 2002 -
Sep. 2005
AOLRegional Product Director
Washington D.C. Metro AreaOversaw all Spanish-language products across Latin America, expanding leadership responsibility after the success of AOL Latino for the U.S. Hispanic market.

Luis's Posts

  • 2

    About

    Key Skills & Achievements: - Digital Content production for Spanish-language media companies. - Nearshore/Offshore Operations: 20+ years. - Content Growth: Data-driven strategies. - AI Integration: Smart analytics use. - Multicultural Expertise: U.S. Hispanic, U.S. General Market

  • 2

    Cases & Experiences

    Case Highlights & Results: - Telemundo: +45% engagement, 40% cost savings. - TelevisaUnivision: +35% traffic, unified tracking. - Impremedia: +60% sessions, doubled social traffic. - MARCA: +50% output, 35% cost reduction. - El País: +25% growth, +15% engagement.

  • 2

    Work Order

    We help with: - Executing digital transformation strategies. - Optimizing operations across platforms. - Managing nearshore teams in LATAM. - Designing AI-enhanced content strategies. - Driving audience growth and SEO. - Coaching through change processes. - Advising on digital growth.

  • 2

    How to contact

No responses yet
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  • 0

    How I can help you

    I modernize and scale organizations by integrating strategy, operations, and technology. From building nearshore teams to developing AI-enhanced content strategies, I deliver measurable results. My executive insight and hands-on experience drive innovation and sustainable growth.

  • 0

    People I am looking for

    Seeking partnerships with top media and tech organizations in the U.S., Mexico, and Spain. Experienced with brands like Telemundo and El País. Offering nearshore operations and content strategies for global brands. Interested in collaborations with executives and agencies.

  • 0

    Experience & Cases

    Achievements include boosting digital presence for Telemundo and TelevisaUnivision, modernizing Impremedia's print brands, managing MARCA operations, supporting El País' Latin American editions, and delivering content for AOL Latino and HuffPost.

  • 0

    How to contact

No responses yet
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