Years of experience: 18
MarketingInterior Designer🐦 DesignAffiliate MarketingBrand Marketing ManagerCommunications Manager
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Exceptionally trusted; proven professional excellence.
Katalin's Career Path
Nov. 2020 -Jul. 2025
ViatrisGlobal Brand Lead
Zug, SwitzerlandAccountable for developing data-driven global brand strategies and tactics for a portfolio of 3 mental health brands. Lead cross-functional brand team alignment to achieve overall business goals. Reporting to Global Mental Health Head. Nurture key external stakeholder relationships with top tier KOLs, Scientific and Patient Organizations. Create revenue generating global communication and tac...
Apr. 2017 -Oct. 2020
MylanHEAD OF GLOBAL BRANDS CNS
Zurich, SwitzerlandLead initiatives to maximize market potential of Mylan’s key Central Nervous System brands with the support of 1 direct report. Led cross functional brand team of marketing, medical, regulatory, market access, pricing, supply colleagues for the development and alignment of comprehensive investment strategy plan to drive equity of supported brand. Defined strategies, positioning and key messag...
Oct. 2013 -Mar. 2017
MylanSenior Manager CoE RX markets Europe
Zürich Area, SwitzerlandProvided regional support to Mylan´s European affiliates to accelerate growth of the company’s generic business by bringing ´branded knowledge´ for better customer understanding, value creation and executional excellence reporting to the EU Regional Marketing Head. Developed and introduced a unified marketing excellence tool for detailed brand planning and monitoring to help focus on activiti...