Chester, England, United Kingdom- Implemented B2C lead conversion through multi-channel paid media campaigns across Google Ads, Meta Ads, TikTok and Bing Ads, resulting in 40% growth. - Developed creative and messaging strategies aligned with UK NHS, ASA, and GDPR regulations, reducing bounce rates by 25%. - Implemented chatbot optimisation and flow automation, improving engagement rates by 35% with increasing lead capture ...
Pennsylvania, United States- Rolled out full-funnel LinkedIn and TikTok campaigns tailored to EMEA B2B buyers, achieving 3.5x ROI. - Reduced CAC by 30%, by using full-funnel marketing techniques shifting spend to high-intent lookalike audiences on TikTok and Meta. - Streamlined campaign QA and reporting workflow, improving media team delivery consistency by 25%. - Advised client leadership teams on channel diversificat...
San Francisco Bay Area- Scaled B2C lead generation campaigns, increasing lead quality and conversion rates by 25%. - Rebuilt Google Ads account structure for UK e-commerce client, increasing ROAS by 4.5x and AOV by 35%. - Created multi-step re-engagement funnels across email and social platforms, boosting returning customer rate by 20%. - Developed brand reputation by using proactive monitoring and listening and f...