Years of experience: 17
Influencer Marketing ManagerContent ManagerPR ManagerCommunications ManagerMarketing
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Lari's Career Path
Feb. 2021 -Present
AmwayCreative & Social Media Manager
• Social Media Manager for Amway North America, an affiliate of the world’s largest direct selling business with sales of $7.3 billion and 15,000 employees.
• Lead a team of employees and agencies to tell Amway’s stories to audiences in the US, Canada and Dominican Republic. • Direct all facets of social media programs, managing strategy and planning of content and influencer marketing for 10...
Jun. 2019 -Feb. 2021
AmwayMarketing Lead
Remote• Led go-to-market strategy to launch Amway Creators, a micro-influencer program allowing today’s generation to build the Amway business through social selling, personal brand and community building. Supported sprint launch – from design to execution in Amway’s top market, China, in 12 months.
• Imagined breakthrough community engagement concepts such as Creators Spaces, Creators Insiders Kit...
Jan. 2016 -Jun. 2019
AmwayPR Lead - Content Strategist
Miami/Fort Lauderdale Area• PR Lead for the North America affiliate of Amway.
• Develop strategic plans and manage execution of media relations, social media and influencer programs for Amway’s nutrition, beauty and home brands in the U.S and Canada. Efforts have amplified positive visibility for the company, increased message penetration, follower growth and engagement rates.
• Provide direction to external agencies ...