London Area, United KingdomLead and motivate a multifaceted team of 10 Marketeers, in-house Graphic Design department, Interior Design Manager and Customer Experience Manager. Sensitively navigate ambiguity to build consensus at all levels to marketing strategy changes while measuring and reporting on impacts and effectiveness of marketing campaigns and strategies. Key achievements • Facilitated strategic development a...
London Area, United KingdomDefined and embedded marketing strategies across the prestigious St George portfolio, including Chelsea Creek, Fulham Reach, Camden Goods Yard, Silkstream and Grand Union. Utilised a creative approach to Below / Above-The-Line marketing, developing engaging content, and effective campaign strategy execution. • Delivered strategic and operational improvements aimed at enhancing brand presence,...
Apr. 2016 - Feb. 2019
Berkeley Group PlcSenior Marketing Manager – St James (Part of The Berkeley Group)
London Area, United KingdomOversaw marketing initiatives for three high-profile developments on the Albert Embankment: The Corniche, Merano Residences, and The Dumont, driving brand awareness and sales through strategic marketing. • Orchestrated the marketing strategy positioning developments as leaders in luxury living, achieving a record 25% sales increase. • Developed and executed high-impact traditional and digital...