Years of experience: 20

Startup FounderMarketingC-level ExecutiveConsultingFounderBusiness Analyst

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Gina's Career Path
Brand Operating PartnerApr. 2023 -
Present
12:01Brand Operating Partner
Santa Monica, California, United StatesTwelve(o)one is a research and commercialization platform pulling the frontier forward with innovations that elevate the way we experience tomorrow. We work with pioneers across industries to bring cutting edge science to the consumer, making progress inevitable by making it irresistible. KIKI.world live now, READY, the latest innovation in condoms, launching in Spring 2025.
SVP, Brand DevelopmentJul. 2020 -
Apr. 2021
HATCHBEAUTY BrandsSVP, Brand Development
Los Angeles, California, United States- Managed a team of six to develop new brands and drive innovation in brand development. - Increased sku productivity and managed P&L for a portfolio of five brands at HATCHBEAUTY Brands. - Grew NatureWell skincare platform with a 50% increase in new skus in supplements, gummies, and powders. - Maintained a pipeline of potential projects for retail and talent partners.
Growth Advisor and Consultant, IndependentJan. 2020 -
Present
BrandMax LLCGrowth Advisor and Consultant, Independent
Leadership and growth advisor for pre-seed to early stage CPG brands, such as: The Ingredient Derm, Beautycore, Taylor & Roots, ROZ Hair (recently funded by Silas Capital), Glam Seamless (interim President), and KARYNG Skincare by Dr. Karyn Grossman. Specialties: - Product Development, Merchandising and Innovation - Strategic Planning and Business Operations - P&L Management - Product Marketi...

Gina's Posts

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    How I can help you

    Over 20 years of experience in scaling CPG brands in beauty, wellness, and lifestyle. Expert in developing product pipelines, go-to-market strategies, and omni-channel growth. Known for hands-on execution and building lean, high-output teams.

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    People I am looking for

    Ideal clients include start-up founders and early stage CPG companies. My expertise is best utilized with companies from zero to $50M annually.

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    Experience & Cases

    - Scaled FabFitFun’s private label portfolio to $9M+ in under 2 years - Launched 10+ brands across DTC, Target, CVS, Walmart and Amazon - Deep expertise across product innovation, fundraising, retail and ops - Fractional advisor for some of today's most innovative CPG start-ups

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    How to contact

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