Years of experience: 21
MarketingSales & BizDevConsultingEntertainmentJournalistBrand Marketing Manager
Trust Score
Highly reliable; strong professional involvement.
Katrina's Career Path
Jan. 2023 -Present
ShellB2B Digital Journey Manager
Houston, Texas, United States
Dec. 2017 -Jan. 2023
ShellB2B Brand/Digital Marketing Manager
Houston, TexasMy role is focused on the B2B Lubricants category for North America. I am responsible for CRM/marketing automation, demand generation, lead generation, ABM, lead nurture programs, lead process design, lead routing strategy and implementation, SEO, content strategies, analytics and reporting, as well as supporting sales in accelerating the pipeline through a variety of ABM tactics.
Aug. 2014 -Dec. 2017
ShellIndirect Channel Marketing Manager
Home office based in Omaha, NEI utilize market research to rationalize category and segment opportunities to help define go-to-market strategies for my distributors in the US and Canada. My primary responsibility is to work with distributors to help them create and execute marketing plans, which include lead generation/nurturing, content marketing, branding, training initiatives, CVP creation, etc. It is also my responsib...