Co-founder of a multi-venture family business. Provides fractional leadership and consulting services to eCommerce and digital clients with a focus on growth, optimization, integrations, and strategy. Also supports creative events through EverLuxe Florals.
Led digital transformation across two brands (Mann Lake & Strombergβs Chickens). Oversaw BigCommerce sites, mobile app launch, Amazon channels, budget/P&L, and strategic planning. Delivered measurable channel growth, team expansion, and operational maturity.
Maple Grove, Minnesota, United StatesDefined eCommerce P/L, drove significant customer acquisition and profitable top-line revenue growth, optimized existing and expanded eCommerce systems and capabilities (Shopify, Amazon Seller Central, Mailchimp, WMS/XPS Shipping, Back-in-Stock Notifications, Ratings & Reviews, Social Proof Marketing), established and optimized profitable digital advertising programs (Google Ads, Amazon Adver...