Years of experience: 21

Sport sponsorshipSportSpainPartnerships ManagerMarketing DirectorMarketing

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Sylvie's Career Path
Global SponsorshipJan. 2025 -
Present
Sylvie Lederle Sports SponsorshipGlobal Sponsorship
20 years experience in sports sponsorship, key expertise in European football, master sport sponsorship assets, thrive in teamwork. I am available remotely on freelance contract or in-house as needed.
Atos - UEFA Partnership activation managerJan. 2023 -
Dec. 2024
AtosAtos - UEFA Partnership activation manager
Atos is European leader in IT services and Official IT Partner of UEFA National Team Football competitions. Joined Atos to structure and develop its Global Sponsorship strategy for UEFA, from activation budget plan to on-site operations, using assets across all UEFA National Competitions: UEFA EURO 2024, U21, UNLF and European Qualifiers. Responsibilities included: ✦ Marketing Strategy on LED...
VP; Sponsorship Activation DirectorJan. 2022 -
Dec. 2023
ORSEN SAVP; Sponsorship Activation Director
Brand focused, international sports marketing agency, I was hired by Swiss agency ORSEN to lead the account management team and create the sponsors management strategy. During my time I managed to: ✦ Structure the account management team and account on-boarding toolkits, structuring communications and workflows around remote setups using digital tools and CRM platforms. ✦ Be the go-to contact...

Sylvie's Posts

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    Acerca de

    • 20 years leading sponsorships and activations for global sports events. • Extensive experience with UEFA EURO (2016, 2020, 2024). • Specialist in creating impactful sponsorship strategies.

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    Casos y Experiencias

    • Managed sponsorships for UEFA and FIFA, collaborating with over 30 top brands across various industries. • Oversaw a 20M € activation budget for Atos, official IT sponsor of UEFA EURO 2024.

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    Orden de Trabajo

    • We help identify prime sports properties for investment. • We structure effective sports sponsorship strategies. • We manage and deliver activation budgets for major international sports events.

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    How to contact

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