Years of experience: 25

Growth HackerMarketing DirectorMarketingITProduct ManagerProject Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Eric's Career Path
Principal Product Manager - GrowthJan. 2023 -
Mar. 2025
EchoStar CorporationPrincipal Product Manager - Growth
Denver, Colorado, United StatesHighlight: Built a new shopping model, with a 30% engagement rate and 4x higher conversion rate than the site average. > Owned the product capabilities portfolio for the primary acquisition channel on our Video Services lines of business. > Built products that addressed core customer signup issues, including television plan confusion and sports schedules.
Digital Product Management ConsultantMay. 2021 -
Dec. 2022
Fordham Street ConsultingDigital Product Management Consultant
Highlands Ranch, Colorado, United StatesAdvised clients on their digital product portfolio in eCommerce, Retail, and Emerging channels. > Estee Lauder: Directing the global eCommerce product and UX portfolio for MAC Cosmetics, a $5b beauty brand. > SlingTV: Managed delivery of a redesigned application UX for SmartTV partners Roku, Samsung, and Vizio.
VP Marketing & Digital ExperienceDec. 2019 -
Apr. 2021
BellRock BrandsVP Marketing & Digital Experience
Denver, Colorado, United StatesManaged the entire digital business ecosystem for a multi-state cannabis portfolio, driving transformation and growth. > For the D2C channel, led traffic and UX optimization, achieving YoY growth in a dynamic regulatory landscape. > For dispensaries, collaborated with tech startups to support the digital-to-physical path (e.g. click-and-collect).

Eric's Posts

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    How I can help you

    I excel in pinpointing key customer issues, collaborating with designers and engineers to enhance user journeys, especially in eCommerce. My process includes auditing websites and communication channels, analyzing analytics, and delivering growth, conversion, and retention strategies.

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    People I am looking for

    Seeking clients similar to past collaborations with brands like Wet Seal, SlingTV, and M.A.C. Cosmetics. Ideal partners lead growth marketing, eCommerce, or product management initiatives.

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    Experience & Cases

    Achievements: - Led Sling's smart TV app redesign - Audited Wet Seal's site for traffic insights - Improved M.A.C.'s eCommerce conversion Previous Clients: - Growth marketing and eCommerce leaders

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    How to contact

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