Hong Kong SARDevelop and execute growth marketing strategies for direct-to-consumer (D2C) e-commerce platforms while pioneering Web 3.0 marketing in the Web 2.0 world to foster community interaction across omnichannel brand experiences through curated programs, events and partnerships. Revamp KEF’s brand strategy (vision, mission, values) and implement new brand playbook with immersive ‘Listen and believe...
Mar. 2021 - Jul. 2022
GP BatteriesVP, Growth and Customer Engagement, Head of Global Digital Strategy
Hong Kong SARDevelop and execute growth marketing strategies for direct-to-consumer (D2C) e-commerce platforms while pioneering Web 3.0 marketing in the Web 2.0 world to foster community interaction across omnichannel brand experiences through curated programs, events and partnerships. Design integrated engagement frameworks through strategic creator collaborations, cross-sector partnerships, and communit...