Years of experience: 11

MarketingITMarketing Analytics ManagerConsultingBusiness AnalystData Scientist

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Sanjeev's Career Path
Manager - Marketing AnalyticsApr. 2024 -
Present
FreshworksManager - Marketing Analytics
Chennai, Tamil Nadu, India
Marketing Operations ManagerSep. 2023 -
Apr. 2024
SaaS LabsMarketing Operations Manager
Chennai, Tamil Nadu, India- Driving multiple projects for the Marketing org along with designing and owning end-to-end operations for global marketing teams in coordination with a team of Data & Business Analysts. - Designing the Lead & Opportunity Attribution model including the GA4 page visits which allows us to track the full funnel starting from Traffic to Revenue (PLG/SLG) - Brought down Direct traffic attributio...
Lead Marketing AnalystJan. 2022 -
Sep. 2023
FreshworksLead Marketing Analyst
Chennai, Tamil Nadu, India• Built extensive ABM Analytics, Strategy and measurement along with a robust account scoring model based on account activity. • Built a Machine Learning Random Forest model to predict the propensity of a customer to buy a different product. • Developed the Customer Journey model for B2B business, created segments and separate marketing & sales profiles to increase new/expansion business sale...

Sanjeev's Posts

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    How I can help you

    With 11 years of experience in Marketing Analytics, ABM Strategy, Customer Insights, Marketing Operations and Strategy, I excel at unleashing data-driven insights to drive growth and optimize marketing campaigns. Passionate about leveraging analytics to fuel decision-making

  • 0

    How to contact

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