Years of experience: 18

Team LeadershipDigital MarketingMarket ResearchContent CreationBrand ManagementData Analysis

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Rafael's Career Path
Head of MarketingMay. 2025 -
Present
Sleep TalesHead of Marketing
Head of Marketing LatamJul. 2022 -
Aug. 2023
365ScoresHead of Marketing Latam
São Paulo, Brazil• Effective role in structuring and leading the Marketing team for Latin America in a sports statistics company, being the company's first global Marketing professional. Reporting to the CEO. • Responsible for creating and implementing all essential global brand guidelines, including Brandbook and Design Book, defining values, tone of voice and other key elements. • Supervised the creation of...
VP, Head of BusinessSep. 2021 -
Jul. 2022
GREY BRASILVP, Head of Business
São Paulo, Brazil• Management of a team of 60 employees in strategic areas, including New Business, Account Management and Project Management. Focused on acquiring new accounts and maintaining strong relationships with existing clients. • Responsible for ensuring efficient campaign execution, coordinating activities between the creative, media and execution teams, with a focus on project management. • Highlig...

Rafael's Posts

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    How I can help you

    Join a dynamic company specializing in tech, media, music, and entertainment. We focus on innovative marketing strategies that bridge brand, culture, and performance, with a strong emphasis on expanding into the Latin American market.

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    People I am looking for

    We seek a strategic marketing leader to act as a fractional Head of Marketing/CMO. You'll develop and execute marketing strategies, handle brand positioning, go-to-market planning, and track performance to align with our business objectives.

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    Experience & Cases

    • Strategic marketing & growth leadership • Market entry & international expansion • Brand, communication & storytelling • Digital, social & community growth • CRM, retention & lifecycle marketing

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    • Competitive salary based on experience • Comprehensive health benefits • Opportunities for professional development • Flexible working hours • Remote work options available

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    How to contact

No responses yet
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    How I can help you

    I address strategic marketing challenges, focusing on market entry, brand positioning, and growth optimization. My approach includes crafting actionable plans, executing market entry strategies in Latin America, and enhancing brand differentiation.

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    People I am looking for

    - Strategic marketing alignment - Growth frameworks - Market entry execution - Brand differentiation - Content and social strategy - Team leadership - Complex launch management

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    Experience & Cases

    - Founders & CEOs of startups - CMOs & marketing leaders - Product & business leaders - Music, media, entertainment execs - Global companies entering LatAm - Investors & venture studios - Agencies & consultancies

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    - Led TikTok's LatAm strategy - Developed Deezer's growth in Brazil - Scaled Red Bull's digital ops - Built 365Scores' LatAm marketing - Expanded Grey's business dev - Launched MTV Brasil's digital platforms - Advised tech and entertainment clients

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    How to contact

No responses yet
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