Chicago, Illinois, United States- Created SEO strategies that optimized website content, boosting organic traffic and enhancing user engagement.
- Conducted in-depth keyword research to inform content strategy, leading to improved search visibility and increased lead generation.
- Developed a comprehensive SEO audit process, identifying critical areas for improvement and driving substantial growth in online presence.
- Trac...
Chicago, Illinois, United States- Developed and managed marketing strategies, plans, and projects resulting in increased attendance at adoption events and open houses. - Developed proposals for the PAWS Chicago CEO resulting in partnerships with local businesses. - Created the PAWS Chicago Content Guide, which now serves as the main tool for keeping the brand identity, voice, grammar, messaging, and quality standards consis...
Chicago, Illinois, United States- Developed and implemented strategic marketing plans and tactics to increase annual student enrollment. - Assisted in monitoring the effectiveness of ongoing marketing lead generation campaigns for both undergraduate, graduate, and online school programs, including comparing and analyzing results against national marketing standards and forecasts. - Ensured that marketing leads correctly mov...