Years of experience: 5

United KingdomMarketing DirectorProduct DesignerData EntryGame DesignerPresentation Designer

Trust Score

Highly reliable; strong professional involvement.

70%
Patricia's Career Path
Creative Director and Strategic Development Jan. 2025 -
Present
anityaCreative Director and Strategic Development
Riyadh, Saudi Arabiaanitya – Pilot Development I co-led the development of anitya alongside Pedro Jardim and Arne Leichsenring, an innovation pilot at the intersection of education, human potential, and future leadership. Designed as a gamified and immersive journey, anitya explores new paradigms of learning and leadership in alignment with Saudi Arabia’s Vision 2030. This initiative reimagined how emerging lead...
Executive Creative Director and Balady app Brand DirectorFeb. 2024 -
Sep. 2024
Ministry of Municipalities and HousingExecutive Creative Director and Balady app Brand Director
Riyadh, Saudi Arabia- Developed brand strategies, managed stakeholder communications, and led marketing and creative efforts, resulting in increased brand visibility. - Oversaw campaigns, designed marketing materials, and monitored performance metrics, leading to improved campaign effectiveness
Creative DirectorAug. 2023 -
Feb. 2024
Ministry of Municipalities and HousingCreative Director
Riyadh, Saudi ArabiaI've joined the MOMRAH Smart Cities and Artificial Intelligence Program to spearhead creative and tech projects that promote urban sustainability and enhance quality of life throughout Saudi Arabia. - Oversaw Balady Game design and execution, strategized marketing initiatives, leading to increased user engagement. - Led creative direction and designed UI/UX concepts, resulting in a increase i...