Years of experience: 29

ConsultingAssociate PartnerVoice OverContent WriterCopywriterCopywriting

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Jos's Career Path
Business & Innovation Strategy ConsultantJun. 2025 -
Present
Freelance Consultant, Development & Business PlanningBusiness & Innovation Strategy Consultant
West Midlands, England, United Kingdom• Providing strategic consultancy to businesses in consumer goods, technology, foods, confectionery, sports, and leisure sectors. • Focusing on creative problem-solving and innovation while promoting sustainability in business practices. • Collaborating with startups/scaleups to enhance their market positioning and operational efficiency.
Global Head of Brand Experience, Design & InnovationNov. 2020 -
Jun. 2025
ReckittGlobal Head of Brand Experience, Design & Innovation
Amsterdam, North Holland, NetherlandsLeading the organisation’s creative brand-building approach and processes. Establishing a long-term innovation approach centred on sustainable growth through business-model shift. Coaching an empathic and collaborative creative culture into an organisation of 40,000 people. Raising the profile of designers as crucial contributors to innovation and business strategy.
Global Design Strategy DirectorMar. 2010 -
Nov. 2020
ReckittGlobal Design Strategy Director
Amsterdam Area, NetherlandsBuilding and Managing Brands on a global stage: Planning and executing Insight-driven innovation streams for global brands in Homecare, Hygiene, Surface Care, Pest Control, OTC Healthcare and VMS. Providing strategic Design Direction to create differentiated positive equity and bring consistency of execution to the creative process - from concept to execution. Connecting Design to other vital...

Jos's Posts

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    How I can help you

    Addressing key tasks: • Ensure innovation pipeline sufficiency • De-risk innovation processes • Guide innovation processes • Drive user-centric product/service innovation • Develop strategic innovation targets. Competitive advantages: • Deep-dive into client business structure • Conduct business process audits • Perform technology audits • Map regulatory landscapes.

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    People I am looking for

    Ideal clients include: • Reckitt Plc • Cadbury Schweppes • Haven Holidays • Butlins Holidays • Booker Food Group • Hilton Hotels • Tesco • Walmart

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    Experience & Cases

    Previous achievements: • Reckitt: Sustainability & decarbonisation • Cadbury: Consumer insights into innovations • Haven/Butlins: Scalable catering offerings • Booker: Logistics & supply chain restructuring • Hilton: Guest safety during COVID-19 • Tesco: Packaging reduction • Walmart: Competitive own-brand offerings • Starbucks: UK roll-out planning

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    How to contact

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