Years of experience: 11

IndiaGrowth HackerCRM managerAffiliate MarketingMarketing DirectorBlogger

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Srijani's Career Path
Marketing LeadMar. 2024 -
Mar. 2025
AppbrewMarketing Lead
Gurugram, Haryana, India
Head of MarketingJan. 2023 -
Mar. 2024
HubhopperHead of Marketing
New Delhi, Delhi, IndiaDirected the strategic planning and execution of digital marketing campaigns, driving a 69.4% increase in paid subscribers and significantly enhancing user base growth and revenue. Leveraged marketing automation to design, personalize, and streamline campaigns, resulting in improved conversion rates and operational efficiency. Led paid marketing strategies that successfully reduced Customer A...
Lead-Performance MarketingSep. 2022 -
Feb. 2023
LeadSquaredLead-Performance Marketing
Bengaluru, Karnataka, IndiaManaged and optimized acquisition campaigns across social media, SEM, and display channels, driving a 5.4% increase in ROI and maximizing revenue. Developed a competitive benchmarking framework, achieving the lowest Customer Acquisition Cost (CAC) in the industry and contributing to a 13% increase in Monthly Recurring Revenue (MRR). Directed the go-to-market (GTM) strategy for specialized CRM...

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