Years of experience: 27

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Karen's Career Path
Fractional / Part-time Marketing DirectorJun. 2025 -
Present
The Marketing Centre SAFractional / Part-time Marketing Director
City of Cape Town, Western Cape, South AfricaHelping companies align and grow through solid strategy, creative collaboration and values-based leadership. Providing proven expertise across a range of marketing services, B2B and B2C: branding, lead generation, digital, content, creative and communication management and implementation. Embracing AI for data driven efficiencies to facilitate growth while giving clients the competitive edge.
Head of MarketingJun. 2020 -
May. 2025
FASTAHead of Marketing
Cape Town, Western Cape, South AfricaFinTech brand development and refinement; growth and digital marketing strategy formulation, rollout and management (email, mobile, SMS, display, SEO, PPC and affiliate marketing); digital product alignment, development and launch; marketing team and acquisition partner management; online media and content development and management; data analytics, tracking and analysis; UX and UI; radio cam...
Part-time Marketing DirectorJan. 2016 -
Jun. 2020
The Marketing Centre SAPart-time Marketing Director
Cape Town Area, South AfricaMarketing expertise - B2B & B2C, digital & traditional - and leadership for companies on a part time basis to help focus, align, grown and strengthen your business. Forming marketing and communications strategies towards company targets and aligning personal and business values to inspire and motivate teams. Industries include technology: fintech, martech, ICT; financial services: wealth and ...

Karen's Posts

  • 0

    About myself

    I excel in crafting robust marketing strategies and values-based leadership. With 30 years of experience across diverse industries, I specialize in brand building, customer acquisition, and digital marketing. My global perspective and EQ drive growth and performance.

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    Job Description

    I seek a dynamic Head of Marketing position, ideally in a consumer-focused industry. I'm eager to leverage my strategic vision, digital expertise, and leadership skills. Open to B2C or B2B roles, on the agency or client side, where I can truly make an impact.

  • 0

    How to contact

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