Years of experience: 28

StorytellingAdobe PhotoshopGraphic DesignerCanvaPresentation Designer🐦 Design

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Val's Career Path
Chief Marketing Officer, California Dreamin’ Presents | Executive Director, X Games SacramentoFeb. 2025 -
Present
California Dreamin' PresentsChief Marketing Officer, California Dreamin’ Presents | Executive Director, X Games Sacramento
Bringing big ideas to life through unforgettable fan-first experiences. Partnering with the CEO to shape CDP’s licensing and innovation roadmap across events, waterparks, and international entertainment properties — all centered around emotional connection and brand magic. Developing the multi-year vision and P&L strategy for X Games Sacramento. Aligning internal teams and external stakeholde...
FounderJan. 2025 -
Present
JVR PresentsFounder
Vice President, Fan Experience & HospitalityFeb. 2023 -
Jan. 2025
X GamesVice President, Fan Experience & Hospitality
RemoteLed with passion. Delivered with precision. Served as the creative visionary behind every detail — big and small — of how X Games events were designed, experienced, and remembered. Led the evolution of the onsite fan experience while providing strategic leadership across the entire organization. Oversaw marketing, CSR, and cross-functional collaboration to ensure every touchpoint reflected ou...

Val's Posts

  • 0

    How I can help you

    Craft go-to-market strategies and brand campaigns that span digital, physical, and live platforms. Create bespoke activations and on-site experiences for festivals, conferences, and pop-ups that drive authentic engagement and emotional brand connection.

  • 0

    People I am looking for

    Seeking collaboration with brands aiming for impactful marketing. Open to working with startups to Fortune 500 companies. Custom strategies for delivering new and meaningful marketing messages.

  • 0

    Experience & Cases

    Executed full-funnel strategy for X Games, achieving sellout and $2.5M+ revenue. Created bespoke brand experiences with notable clients: St Hubert’s The Stag, Marvel, X Games, Disney. Collaborated with brands like Oakley, National Geographic, Jeep.

  • 0

    How to contact

No responses yet
0
  • 0

    How I can help you

    Design impactful events that align with your brand identity. Utilize creative storytelling to forge genuine connections with attendees. Our strengths: proven success in guest-first design, budget optimization, and diverse event experiences from intimate dinners to large festivals.

  • 0

    People I am looking for

    - Eager to collaborate with businesses and venues seeking diverse event scales - Open to projects that value creativity and authentic attendee engagement

  • 0

    Experience & Cases

    - Launched X Games Forum, a premier B2B event uniting sports and culture - Led 3BL Media’s C-Suite Forum, delivering budget-effective, engaging experiences - Executed X Games Kick-Off Parties, integrating charity and high-profile networks - Crafted X Games fan festivals, achieving 98% positive feedback - Clients include X Games, 3BL Media, Green Sports Alliance

  • 0

    How to contact

No responses yet
0