Years of experience: 13

CRM managerGrowth HackerMBASoft Skills TraineršŸŽ“ StudentMarketing Director

Trusted by top professionals

Trust Score

Exceptionally trusted; proven professional excellence.

90%
CHRISTINE's Career Path
Marketing Lead, Demand Gen Mar. 2024 -
Feb. 2025
LumiveroMarketing Lead, Demand Gen
United States, Little Elmā€¢ Devised GTM marketing strategy, value proposition, and messaging for SaaS experiential learning platform. ā€¢ Developed and executed field marketing strategy and plans for NA, EMEA, and AUSNZ, including master conference/event/sponsorship strategy, plans, execution, and campaign assets to build new pipeline and expand existing pipeline in NA, EMEA, and AUSNZ regions. ā€¢ Utilized ABM to target ...
Director, Campaign Planning & Development, NA Campaign MarketingJan. 2017 -
Sep. 2022
PearsonDirector, Campaign Planning & Development, NA Campaign Marketing
Dallas, Texasā€¢ Key member of the B2B Campaigns leadership team, reporting to the VP NA Campaigns, tasked with ensuring a smooth campaign process and delivery across all strategy teams. ā€¢ Led a team of 6-8 Campaign Managers responsible for designing, developing, and executing high performing marketing campaigns across B2B and B2C marketing channels creating ~ 1,500 campaign activities and assets a year. ā€¢ ...
Head, Marketing Programs Management - North America Strategy MarketingJan. 2014 -
Jan. 2017
PearsonHead, Marketing Programs Management - North America Strategy Marketing
Dallas/Fort Worth Areaā€¢ Core leadership team member involved in standing up a new marketing central services organization. Created rules of working, overarching marketing project process and mapping team and individual responsibilities using RACI documentation. ā€¢ Key influencer establishing marketing project guidelines, project types, and setting priorities to onboard new project management tool (Jira/Confluence, ...

CHRISTINE's Posts

  • 0

    About

    ā€¢ 15 years in B2B events expertise ā€¢ Mastery in diverse conference scales ā€¢ Proficient in sponsorships across various industries ā€¢ Proven track record in aligning events with marketing goals

  • 0

    Cases & Experiences

    ā€¢ Crafted master event strategies linking to business goals ā€¢ Developed high-impact sponsorships and industry conferences ā€¢ Orchestrated global conference presence, including CES and MWC ā€¢ Managed executive forums fostering discovery and business talks ā€¢ Directed key customer conferences with high satisfaction rates ā€¢ Exceeded marketing goals at global industry events ā€¢ Innovated webinars to boost engagement and thought leadership

  • 0

    Work Order

    ā€¢ We design customer-focused summits and user conferences ā€¢ We strategize and execute impactful 3rd party conferences ā€¢ We manage sponsorships from planning to execution

  • 0

    How to contact

No responses yet
0
  • 0

    About myself

    As an experienced event marketer and planner, I excel in both offsite and onsite execution. I transformed webinars to boost in-person attendance by 24%. I led a major conference for 500+ attendees, securing high satisfaction scores and upsell opportunities.

  • 0

    Job Description

    I offer leadership and support to enhance your event marketing efforts. My goal is to deliver comprehensive event strategies and executions that drive business impact and generate quality marketing-qualified leads (MQLs) for your pipeline.

  • 0

    How to contact

No responses yet
0