Years of experience: 29

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Jennifer's Career Path
Product Marketing Manager, Consumer ProductsNov. 2022 -
Present
ScholarshipOwlProduct Marketing Manager, Consumer Products
Create, execute, and optimize the go to market strategy for consumers for ScholarshipOwl. Work with product manager to determine consumer voice, and to define our consumer persona. Develop product messaging, website messaging, and micro-messaging. Market and promote ScholarshipOwl to students, parents, counselors and the general public via multiple channels (blog content, online community, am...
Marketing & Media Director / Board MemberMar. 2018 -
May. 2022
GHOSTLIGHT THEATRE ENSEMBLEMarketing & Media Director / Board Member
Brentwood, CAMarketing & Media Director / Board Member for this community theatre group serving Delta communities in East Contra Costa County. Responsible for developing and executing online marketing and social media campaigns, writing and distributing press releases, creating print materials and more. Create programs for all productions as well. As a member of the reading committee, I also read plays an...
Director of Student AdvocacyJan. 2018 -
Nov. 2022
ScholarshipOwlDirector of Student Advocacy
Content development, communications, marketing strategy development and more for ScholarshipOwl, Future Minds Fund and ScholarshipApp. Admissions counseling, coaching and academic advisement to high school and college students. Create and facilitate weekly new user onboarding "jumpstart" webinars as well as monthly educational webinars on topics related to admissions, financial aid and schola...

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