Almaty, KazakhstanLed marketing activities of international classified OLX on Kazakhstan market with 10 mln of active users. Developed and realized marketing strategy with initiatives that increased activity of both buyers and sellers side, level up TOM and NPS. Initiated changes in brand communications approach based on deep analytics, BHT, and research. Initiated transformation of service architecture to imp...
Almaty, KazakhstanBuilt a Communications department from scratch and led the team of 15 people. Attracted new clients to the agency such as LG (for markets of Kazakhstan, Uzbekistan, Kirgizia, Tajikistan, Mongolia), Glovo, ATF Bank, Danone. Increased the share of profit from the Communications department to 50% YoY. Strategy, brand positioning and communications for Glovo, LG, ATF Bank, Danone, Beeline, PariMa...