Years of experience: 24

Startup FounderIT🐦 DesignConsultingBusiness OwnerUX/UI Designer

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Miranda's Career Path
Founder & Principal ConsultantMar. 2025 -
Present
Vlinder Experience DesignFounder & Principal Consultant
At Vlinder Experience Design, we support: ✔️ Hospitality brands ready to align guest and employee experiences ✔️ Brand, ops, and sustainability leaders who want to walk their talk ✔️ Teams that need better systems for feedback, action, and accountability Are you: 🚨 Delivering “sustainable” experiences that don’t feel that way to guests? 🚨 Watching service consistency falter due to burnout o...
Director, UX/UIFeb. 2023 -
Mar. 2025
The Coca-Cola CompanyDirector, UX/UI
Atlanta Metropolitan Area-Increased focus on VOC by introducing and leveraging Qualtrics and FullStory to collect data on customer interactions with the Coca-Cola B2B platform. -Consulted multiple agencies in the space of digital B2B branding, Visual Identity System and UX Design System. -Coordinated design, testing and deployment of 50+ key capabilities, features and enhancements.
Digital User Experience Product OwnerMar. 2020 -
Jan. 2024
The Coca-Cola CompanyDigital User Experience Product Owner
Atlanta Metropolitan Area- SAFe Product Manager for myCoke B2B eCommerce Platform UX serving 135,000 outlets - Revamped and modernized the UI of the entire platform, rendering the site more intuitive and supporting a 40% revenue increase - Performed usability testing and UX research to make meaningful improvements to the platform UI, thereby contributing to 40% increased conversion rates

Miranda's Posts

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    How I can help you

    I conduct experience audits to identify pain points and opportunities. I synthesize data into blueprints to boost employee retention and customer loyalty. - 30+ years of experience - 15+ years at Coca-Cola - AI and human-centered design - Strategic service blueprinting

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    People I am looking for

    Seeking mid-sized or growing companies facing: - Misaligned teams - Clunky systems - Disjointed journeys I provide solutions for better, human-centered experiences.

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    Experience & Cases

    Notable achievements: - Led UX transformation for Coca-Cola B2B platform, boosting revenue by 40% - Co-founded and led initiatives for Coca-Cola Women in STEM and LINC - Founded a consultancy focused on AI and human-centered design

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    How to contact

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