Louisville Metropolitan AreaHired to lead the creative transformation of a high-growth CPG brand portfolio, I managed a team of 8 designers, producers, and editors, while collaborating cross-functionally with marketing, product, digital, and executive leadership to modernize brand execution and creative output. Guided the internal creative team and stakeholders through a digital-first evolution, redefining brand standar...
Portland, Oregon AreaBrought in to modernize the brand’s creative direction and e-commerce experience, I partnered closely with the CMO and CEO to guide Fred Meyer Jewelers through a strategic shift toward a digital-first, customer-centric culture. Collaborated with external vendors and internal stakeholders to evolve the FMJ e-commerce platform into a fully WCAG-compliant site, enhancing accessibility and overal...
Traverse CityLed end-to-end design and art direction for multiple monthly publications, overseeing layout, concepting, and production from ideation through delivery. Built and managed a team of 30+ freelance photographers, coordinating on-location and studio shoots across lifestyle, travel, and editorial verticals. Styled and produced high-volume photo shoots each month, including prop sourcing, set build...