Years of experience: 8

CopywritingContent WriterMarketingProofreaderSEO SpecialistVoice Over

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Clara's Career Path
Senior Copywriter & Content StrategistSep. 2024 -
Present
CI&TSenior Copywriter & Content Strategist
- Develops copy for user experience and content in the Volkswagen myVW app and ownership ecosystem - Researches, sets, and establishes messaging conventions to ensure cross-channel consistency - Creates and implements content strategy and complex governance systems - Employs UX best practices to support engagement and accessibility for VW owners
CopywriterJul. 2022 -
Sep. 2024
MRMCopywriter
Detroit Metropolitan Area- Digital copywriter for General Motors on the Customer Care & Aftersales (CCA) team - Develops UX-informed web copy for GMC, Buick, and Cadillac Certified Service - Migrates and retrofits informational automotive content, including over 400 rebranded and reorganized webpages ahead of 2023 mycertifiedservice.com site sunset - Lead writer for 2024 Effie-Award-winning “Bring Us Your Talent” GM ...
Junior CopywriterMay. 2021 -
Jul. 2022
DP+Junior Copywriter
Farmington Hills, Michigan, United States- Promoted to full-time copywriter after 2019 internship with a concentration in writing - Developed and executed written campaign deliverables including radio and video scripts, native and organic social media content, and smart speaker scripts - Provided unique written brand strategy direction and internal guides for clients such as Blue Cross Blue Shield of Michigan, Lineage Logistics, and...

Clara's Posts

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    How I can help you

    Expertise in crafting compelling web and social media copy. Develop brand language and guidelines. Establish and implement strategic brand voice. Award-winning experience across diverse industries.

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    People I am looking for

    Targeting clients needing a robust brand voice. Seeking partnerships for digital copywriting. Focused on creative strategy for impactful messaging.

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    Experience & Cases

    Achievements: - Created a scalable disclaimer library via Figma - Redesigned a landing page, boosting enrollment by 93% - Simplified technical language for broader appeal Clients: - Blue Cross Blue Shield - Lineage Logistics - LightRx - History Studio - General Motors - Volkswagen

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    How to contact

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