Years of experience: 7

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Yvonne's Career Path
Brand Manager ( E-commerce , F&B )Oct. 2022 -
Present
MST CHOICES DMCCBrand Manager ( E-commerce , F&B )
Dubai, United Arab Emiratesโœ”๏ธ E-commerce Brand Management - Manage revenue streams from the official website & other e-commerce platforms - Achieving the business financial goals as managing P&L - Build, plan, and implement the overall digital marketing roadmap - Managing budgets and campaigns to drive strong ROAS and efficient CAC - Planning, execution, and optimization for KPIs via paid, organic & own media channels ...
[์‚ผ์–‘์• ๋‹ˆ] ์ƒํ’ˆ 2 ์œ ๋‹› ๋ฆฌ๋” / E-commerce Unit 2 leaderMay. 2022 -
Oct. 2022
์‚ผ์–‘์‹ํ’ˆ (Samyang Foods Co., Ltd.)[์‚ผ์–‘์• ๋‹ˆ] ์ƒํ’ˆ 2 ์œ ๋‹› ๋ฆฌ๋” / E-commerce Unit 2 leader
์„œ์šธโœ”๏ธ ์ƒํ’ˆ 2 ์œ ๋‹› ํŒ€ ์šด์˜ - ๊ธ€๋กœ๋ฒŒํ–ฅ ์‹ ๊ทœ ๋ธŒ๋žœ๋“œ ๊ธฐํš - ๊ธ€๋กœ๋ฒŒํ–ฅ ์ƒํ’ˆ ๊ธฐํš / ์ œ์•ˆ - ํ•ด์™ธ B2C ์œ ํ†ตํ”Œ๋žซํผ Amazon ๊ณ„์ • ์šด์˜ ๋ฐ ๋งˆ์ผ€ํŒ… - ํ•ด์™ธ D2C ์ž์‚ฌ๋ชฐ Shopify ์…‹ํŒ… ๋ฐ ์šด์˜ โœ”๏ธ E-commerce Unit leader - Setup & launch the new global e-commerce brand and establish branding - Build early strategic plan and budgets of brands portfolio based on sales estimation - Start a product line and anticipate sales performance trends based on global market research -...
๊ธ€๋กœ๋ฒŒ์‚ฌ์—… ๋ฏธ์ฃผ์‚ฌ์—… ๊ธฐํš/์šด์˜ Global div. North America Region OperationNov. 2019 -
May. 2022
blank corporation๊ธ€๋กœ๋ฒŒ์‚ฌ์—… ๋ฏธ์ฃผ์‚ฌ์—… ๊ธฐํš/์šด์˜ Global div. North America Region Operation
Seoul, South Koreaโœ”๏ธ ๋ฏธ๊ตญ ์œ ํ†ต ์ด์ปค๋จธ์Šค ์ „๋žต ๊ธฐํš - ์ฒซ ํ•ด ๋งค์ถœ YOY 580% ์„ฑ์žฅ - ๋‘˜์งธ ํ•ด ๋งค์ถœ YOY 270% ์„ฑ์žฅ - ์ฐฝ์กฐ๊ฒฝ์ œํ˜์‹ ์„ผํ„ฐ '2021 ์•„๋งˆ์กด ์šฐ์ˆ˜๊ธฐ์—…' ์„ ์ • - ์•„๋งˆ์กด ๋ธŒ๋žœ๋“œ ์–ด์›Œ๋“œ '2022 ์Šˆํผ๋ฃจํ‚ค' ์„ ์ • - ์•„๋งˆ์กด ์ฝ”๋ฆฌ์•„ '2022 ์…€๋Ÿฌ ์ปจํผ๋Ÿฐ์Šค' ๋ธŒ๋žœ๋“œ ์„ฑ๊ณต์‚ฌ๋ก€ PT โœ”๏ธ ์•„๋งˆ์กด ๊ด‘๊ณ  ์šด์˜ ๋ฐ ํผํฌ๋จผ์Šค ๊ด€๋ฆฌ - ๋งˆ์ผ€ํŒ… ์ „๋žต ์ˆ˜๋ฆฝ ๋ฐ ํšจ๊ณผ ๋ถ„์„ - ์•„๋งˆ์กด ๋‚ด ํผํฌ๋จผ์Šค ๋งˆ์ผ€ํŒ… ( PPC ๊ด‘๊ณ ) ์ง‘ํ–‰ _ SP, SB, SD - ์›” ํ‰๊ท  ROAS 300%๋Œ€ ์œ ์ง€ - Amazon Attribution ํ™œ์šฉ, ์™ธ๋ถ€ ๊ด‘๊ณ  ์ง„ํ–‰ โœ”๏ธ ๋ฏธ์ฃผ์‚ฌ์—… ๋งค์ถœ ๊ด€๋ฆฌ ๋ฐ ์ˆ˜์ถœ ์ œ๋ฐ˜ ์—…๋ฌด - ์›” ๋งค์ถœ 2-3์–ต ๊ทœ๋ชจ ์‚ฌ์—… ์šด์˜ ๋ฐ ๊ด€๋ฆฌ - 5๊ฐœ ๋ธŒ๋žœ๋“œ ํ†ตํ•ฉ ๊ด€๋ฆฌ ( ๋ฆฌ๋น™, ๋ฐ˜๋ ค๋™๋ฌผ์šฉํ’ˆ, ๋ทฐํ‹ฐ, ์ƒํ™œ์†Œ๋น„์žฌ ) - K...