Years of experience: 11

Event marketingSaaSEmail Marketing ManagerMarketingCRM managerMarketing Director

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Marion's Career Path
Marketing ➡️ 🤓 ⬅️ FreelanceOct. 2024 -
Present
Self-employedMarketing ➡️ 🤓 ⬅️ Freelance
London Area, United Kingdom✔️ Marketing Consultant: Budget and Event Management, Campaign Planning, Email Strategy. Working with CRM and automation tools: Hubspot, Monday.com, SFDC, LinkedIn Campaign Manager ✔️ Freelance Inventory Clerk Trainee, working with the UK's leading build-to-rent developper
Senior Marketing Manager, EMEAOct. 2023 -
Aug. 2024
AlidaSenior Marketing Manager, EMEA
London Area, United Kingdom🔸 Collaborate with the VP of Sales EMEA to define the Ideal Customer Profile (ICP). 🔸 Identify and engage in-market accounts using 6sense, and support 1:Many Account-Based Marketing (ABM) initiatives. 🔸 Drive customer activation through webinars and in-person events, aligning activities with the KPIs established by the VP of Customer Success EMEA (less than 3% churn). 🔸 Localise global as...
Senior Digital Marketing, EMEAAug. 2022 -
Oct. 2023
AlidaSenior Digital Marketing, EMEA
🔸 Oversee project management of key digital assets on Monday.com (e.g., eBooks, webinars, infographics), paid social media deliverables, and French website updates. 🔸 Handle EMEA email localisation, automation, and segmentation in HubSpot, developing nurture programs by key verticals and analysing overall performance. 🔸 Create Salesforce campaigns, reports, and workflows, ensuring integrat...

Marion's Posts

  • How I can help you

    Maximise business revenue by reinforcing relationships with existing customers. I organise in-person user groups or workshops in London, aiding upsell and cross-sell goals. Services include venue logistics, registration tracking, email invitations, on-day event management.

  • People I am looking for

    Seeking partnerships with SMEs. Ideal clients are those offering SaaS solutions, focusing on enhancing customer experiences and retention. Businesses that might be France-based and require local London knowledge and event management.

  • Experience & Cases

    Proven success with 90-day upsell post-event. Events for 20-60 participants, with maintained low costs, achieving 4x ROI. Targeting SMEs needing London-based events to boost existing customer engagement.

  • How to contact

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