Years of experience: 10
HRMarketing
Trust Score
Exceptionally trusted; proven professional excellence.
Patricia's Career Path
Apr. 2025 -Present
Alpargatas S.A.Global Product Marketing Manager | Men’s & Iconics
São Paulo, Brazil• Led the review for Havaianas’ Iconics portfolio, delivering a consistent category & brand evolution strategy • Developed a 360º product lifecycle strategy, with clear concepts, KPIs and product launch routines aligned with the complete operational and commercial chain • Led an International Growth initiative from a complete marketing perspective – delivering clear portfolio guidelines align...
Jan. 2023 -Mar. 2025
Alpargatas S.A.Global Product Marketing Manager | Kids & Baby and Licenses
São Paulo, Brazil• Led portfolio review for Havaianas’ Kids & Baby & Licensed category, doubling efficiency and improving margins globally. • Managed end-to-end product lifecycle, including innovation and global go-to-market launches aligned with international demands. • Analyzed global consumer insights and market data to identify trends and growth opportunities, translating them into strategic actions. • Di...
Oct. 2022 -Dec. 2022
Alpargatas S.A.Global Product Marketing Jr Manager | Kids & Baby
São Paulo, Brazil• Led strategy review and developed a 5-year growth plan for Havaianas’ Kids & Baby line, driving global innovation with the launch of a new footwear category. • Managed end-to-end product lifecycle, including innovation and global go-to-market launches. • Analyzed consumer and market data to identify trends and opportunities, translating insights into strategic recommendations aligned with b...