Years of experience: 16

CopywritingCopywriterContent WriterProofreaderEditorBlog Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Cari's Career Path
Freelance Creative CopywriterAug. 2024 -
Oct. 2024
apna studiosFreelance Creative Copywriter
London Area, United Kingdom- Developed creative strategy workshops in collaboration with the Creative Director. - Created brand territories, personas, tone of voice (TOV), and brand books for clients Gymshark, Free Soul, and SetPieceSocial.
Freelance EU Copy and Content WriterSep. 2023 -
Jun. 2024
AmazonFreelance EU Copy and Content Writer
London, England, United Kingdom- Scaled copy across multiple departments by leveraging AI tools, developing messaging frameworks, and curating a 2,500-word copy library. - Tested and optimised language models to improve content quality and speed for marketing, campaigns, and social media. - Collaborated cross-functionally to manage translation for 9 languages, ensuring consistent, localised messaging across EU markets.
Content Editor and Tone of Voice Custodian (Part-Time)Jun. 2023 -
Jan. 2025
Everleaf Drinks | B CorpContent Editor and Tone of Voice Custodian (Part-Time)
London Area, United Kingdom- Developed and implemented a nature-inspired tone of voice that reflects Everleaf's brand ethos. - Led workshops and trained teams to ensure consistent brand messaging across channels. - Built copy frameworks and revamped brand and email copy to enhance customer engagement.