Years of experience: 24

Startup FounderMarketingC-level ExecutiveSales & BizDevEntertainmentBusiness Owner

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Margaret's Career Path
Community ManagerMar. 2024 -
Present
United States
Senior Demand Generation and Operations ManagerMay. 2022 -
Aug. 2023
OnbeSenior Demand Generation and Operations Manager
★ Played a key role in developing, executing, and monitoring marketing strategies, campaigns, and content to drive lead generation and client acquisition for a leading digital payment solutions provider. ★ Crafted lead generation, ABM, and nurture campaigns supported by data-driven market segmentation, consumer insights and personas, calendar planning, content strategies, and advertising tact...
Sr. Demand Generation ManagerAug. 2021 -
May. 2022
GSP RetailSr. Demand Generation Manager
★ Strategized and executed ABM campaigns, including creating persona profiles and ideal customer profiles based on GSP’s lines of business to increase lead generation and conversion. ★ Planned and executed the 3000 Mile Store Walkthrough Campaign targeting 350 attendees at the NACS Trade Show, with the campaign producing 10 appointments at the booth and 3 virtual appointments. ★ Created a vid...

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