Years of experience: 17

MarketingConsultingEducationCreative ProducerLecturerTutor

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Xander's Career Path
Global Editorial Manager, Social MediaMay. 2020 -
Jan. 2021
Micron TechnologyGlobal Editorial Manager, Social Media
New York City Metropolitan Area•Supervised editorial processes for a multi-billion-dollar tech corporation's global social media channels, ensuring content consistency and premium quality, resulting in a 20% increase in brand recognition across platforms. •Nurtured collaboration with Comms Teams and Design Studio to align content with corporate goals, resulting in a 19% increase in content quality scores.
Branded Content WriterAug. 2018 -
May. 2019
NewsweekBranded Content Writer
Greater New York City Area• Research, write, and proof editorial copy to support branded storytelling and for the Culture section of Newsweek. • Collaborate with in-house creative team to develop content strategies that support marketing initiatives. • Communicate with editors regularly and maintain editorial rollout calendar. • Liaise with publicity reps to execute interviews with notables.
Associate Creative DirectorSep. 2015 -
Jan. 2024
EssenceMediacomAssociate Creative Director
New York City Metropolitan Area•Orchestrated the development of captivating creative strategies grounded in platform insights, regularly resulting in securing multimillion-dollar contracts and sustaining key Fortune 100 clientele. Ideated + produced cross-platform content, growing engagement scores and KPIs on average 5% month/month •Held brainstorming sessions, mentored junior creatives, inspired innovative ideas while en...