Years of experience: 15

ITSales & BizDevConsultingProject ManagerLife CoachingBusiness Development Manager

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Carmen's Career Path
Director of Digital Strategy & TransformationJul. 2023 -
Feb. 2024
adidasDirector of Digital Strategy & Transformation
Portland, Oregon, United States• Managed NAM Program Delivery team for strategic alignment across market leadership and global counterparts. • Oversaw market alignment with digital product roadmap, prioritization, and budget management. • Program Management of various North American Digital and eCommerce priorities such as back-end tool launches, enhancements and external integrations.
Music Director adiTunes ChoirJun. 2023 -
Apr. 2024
adidasMusic Director adiTunes Choir
Music Director and Choreographer for the adiTunes Employee Choir, an all volunteer brand sponsored non-audition group open to all levels to provide an artistic outlet and celebrate each other through music.
Program Management Lead, Global Digital InnovationJul. 2020 -
Nov. 2024
adidasProgram Management Lead, Global Digital Innovation
Portland, Oregon Area• Led global digital innovation portfolio and program management team with focus on gaming, virtual goods, AI, spatial computing, and AR/VR/XR at adidas. • Established and led the Gaming Governance Board, driving strategic alignment and investment analysis for all pilots and prototyping. • Moderated new and emerging tech panels, including AI, upskilling teams and serving as a strategy, resear...

Carmen's Posts

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    How I can help you

    Transform ideas into actionable plans, ensuring clear goals and methods. I've guided teams worldwide from chaos to clarity, fostering high performance and satisfaction.

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    People I am looking for

    Seeking clients in sports, gaming, VR, AI, and creative sectors. Experience in asset creation and copywriting production.

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    Experience & Cases

    Achievements: Led strategy for +4% growth, developed AI-driven frameworks, facilitated workshops for -36% requests. Clients: adidas, Snap, Meta, Amazon, Roblox, Epic.

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    How to contact

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    About myself

    With 15 years in digital roles, I've advanced to global digital innovation, strategy, and transformation. I've led teams in prototyping, AI tools, and e-Commerce, managing a multi-million dollar portfolio of 75+ global projects.

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    Job Description

    I aim to support teams in strategic prioritization, project management, and change management, leveraging my experience to drive impactful digital transformations and enhance organizational efficiency.

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    How to contact

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