Years of experience: 7

MarketingCustomer ServiceConsulting

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Diana's Career Path
National Head of Growth at BEES | Digital CommunicationAug. 2023 -
Jan. 2025
AmbevNational Head of Growth at BEES | Digital Communication
Strategic leadership of a multidisciplinary team (6 direct reports, 5 indirect reports, and 13 from the dedicated agency), focused on the expansion and sustainable growth of BEES campaigns and platform. Reporting to the Director of Online Strategy. • Development and implementation of customized communication processes for over 1 million users, ensuring continuous engagement and alignment with...
National Head of Sellout at BEES | Digital CouponsMay. 2022 -
Jul. 2023
AmbevNational Head of Sellout at BEES | Digital Coupons
São PauloResponsible for the development and expansion of the sellout tool – the Digital Coupons platform. Reporting to the Director of Online Strategy at BEES, with a team of 4 direct reports. • Developed the launch and expansion strategy for the platform, resulting in the redemption of 1 million coupons and 20,000 bars participating. This transformational success in the first year of the product ear...
Bees Social Media Management - Digital MediaAug. 2021 -
Apr. 2022
AmbevBees Social Media Management - Digital Media
São Paulo, BrasilStrategic leadership in the launch and expansion of BEES Social Media, enabling the placement of sponsored media from Ambev brands directly on bars' social media profiles, increasing brand reach and visibility. Reporting to the Director of On-Trade Marketing, with a direct team of 3 people. • Effective decentralization of the campaign activation process, empowering field business representati...