Years of experience: 16
United StatesDigital Ads ManagerMarketingPartnerships ManagerSales & BizDevConsulting
Trust Score
Highly reliable; strong professional involvement.
Ana's Career Path
Aug. 2024 -Present
Storylines That Stick, Ana Katrina Services LLC.Consultant, Strategic Insights & Messaging
Austin, Texas, United StatesI help teams clarify what they’re really trying to say—and why it matters. Through research, messaging strategy, and insight storytelling, I turn complexity into clarity and help teams make smarter moves that actually land. Storylines That Stick was born from 14 years of work across media, SaaS, and mission-driven orgs—from launching ad campaigns and customer engagement plans to reframing pro...
Oct. 2022 -May. 2024
Public GoodVP, Client Success and Insights
Clients: Allstate Foundation, Verizon, REI, Liquid I.V., U.S. Women’s Soccer, Seventh Generation & more Led client strategy and insights delivery for a SaaS platform powering social impact campaigns across top media and nonprofit partners. Oversaw full post-sale engagement—from onboarding to reporting—for purpose-led campaigns featured in national newsrooms and publisher content. Highlights: ...
Apr. 2021 -Apr. 2022
Ziff Davis ShoppingDirector, Media & Strategy Planning
Austin, Texas Metropolitan AreaClients: Amazon, Etsy, Nike, Toms, Warby Parker, Shutterfly, DoorDash, HelloFresh & more Led campaign planning and media strategy for major ecommerce, retail, and DTC brands across RetailMeNot’s suite of owned channels—app, homepage, blog, email, and social. Served as strategic partner to sales and success teams to align storytelling with seasonal shopper behavior. Highlights: Built and execu...