Years of experience: 17

MarketingπŸ“ Influencer or BloggerConsultingEntertainmentJournalistBrand Marketing Manager

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Exceptionally trusted; proven professional excellence.

80%
Hailey's Career Path
Senior Manager, Web and Content StrategySep. 2023 -
Present
Navy Federal Credit UnionSenior Manager, Web and Content Strategy
Vienna, Virginia, United Statesβ€’ Direct and lead operations of Navyfederal.org to ensure best-in-class performance and functionality of web channels and to improve the member experience and service quality to our members; develop and track KPIs for the web channel and mobile content β€’ Lead product management for multi-functional scrum teams to develop, implement, and maintain new features and functionality; integrate usabi...
Channels and Ecosystems Strategy Lead, On PlatformJul. 2020 -
Sep. 2023
Deloitte Touche Tohmatsu, LimitedChannels and Ecosystems Strategy Lead, On Platform
McLean, Va● Advise Global marketers of strategic best practices for on platform use ● Create full scale digital strategy for the Deloitte network of member firms ● Curate, package and publish content that aligns with Deloitte’s content strategy and demonstrates our brand attributes (impact, innovation, and leadership) in the marketplace ● Lead task forces to optimize and enhance UX/UI of the Deloitte o...
Omni-Channel ManagerFeb. 2016 -
Aug. 2020
McLean, Virginia, United States● Advise Global business stakeholders on digital marketing best practices ● Create full scale digital strategy for global marketing campaigns across the Deloitte network of member firms, serving as a trusted advisor and partner ● Maximize the value and effectiveness of the Deloitte.com Internet website and social media properties ● Team with the Editorial Lead to manage an editorial calendar ...

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