Years of experience: 11

CopywritingStartup FounderMarketingC-level Executive🐦 DesignCustomer Service

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Katrine's Career Path
Co-Founder & CXMOApr. 2022 -
Present
naPorta®Co-Founder & CXMO
Rio de Janeiro, BrazilA naPorta nasceu pra mudar o jogo da logística com inclusão, dignidade e tecnologia. Como CMO, lidero a área de marketing e comunicação com uma pegada raiz: criatividade com verba enxuta, estratégia com impacto real, e branding com alma. O que construí até aqui: - Criação da marca e do posicionamento da naPorta como a 1ª logtech de impacto do país - Lançamento do CEP Digital, ferramenta pione...
Gerente de Projetos DigitaisJul. 2021 -
Apr. 2022
BauduccoGerente de Projetos Digitais
São Paulo, BrazilFui responsável por acelerar a digitalização de uma das marcas mais tradicionais do Brasil, traduzindo o afeto do panettone pro mundo digital. Principais entregas: -Liderança de projetos digitais com foco em performance, UX e experiência omnichannel -Criação e execução de campanhas 360° com foco em awareness e conversão -Gestão de parceiros de mídia, performance e tecnologia -Apoio à transfor...
Coordenadora de Trade Marketing e InovaçãoDec. 2019 -
Jun. 2021
Pernod RicardCoordenadora de Trade Marketing e Inovação
São Paulo e Região, Brasil- Desenvolvimento de projetos de e-commerce, marketplaces e last mile (Rappi, iFood, Cornershop) - Criação de planos estratégicos por categoria, com foco em destilados e novos produtos - Gestão de lançamentos: forecast, sales kit, selling story e campanhas integradas - Desenvolvimento de peças e materiais de PDV com foco em sell-out - Acompanhamento de KPIs digitais (CPC, CPL, CPA, CTR, CRM, ...

Katrine's Posts

  • 2

    How I can help you

    • Brand creation & management • Strategic marketing planning • Market insights & intelligence • Stakeholder & communication management • Leadership & process optimization • Go-to-market strategy • Over 11 years of experience • Blend of corporate and startup expertise

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    People I am looking for

    • Startups seeking growth • Small businesses aiming for impact • Companies needing brand development • Teams looking for market strategy guidance • Organizations focused on community inclusion

  • 2

    Experience & Cases

    • Recognized by MIT Technology Review as Innovator Under 35 • Founded naPorta, a pioneering social impact logtech • Built naPorta brand identity & purpose • Transitioned from global corporations to startup leadership • Past clients include Nestlé & Ambev

  • 2

    How to contact

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  • 0

    How I can help you

    Addressing key areas: Growth marketing, branding, and content for companies of all sizes. Leveraging deep expertise in corporate and startup ecosystems to deliver lean, impactful strategies. Proven success with global giants and high-growth startups.

  • 0

    People I am looking for

    Seeking clients of all sizes and brands. Open to collaborations with startups, medium enterprises, and large corporations. Aiming to provide tailored marketing solutions that drive growth and enhance brand presence.

  • 0

    Experience & Cases

    Achievements include MIT Innovator Under 35, 4x growth in naPorta’s operations, and awards at MIT/Harvard. Previous clients: Shopee, Amazon, Samsung. Focused on logistics and social impact with a high-impact business model.

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    How to contact

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  • 0

    How I can help you

    I specialize in building brand identity, positioning, and growth strategies. My competitive edge lies in understanding business goals and market dynamics, which enables me to craft effective strategies and assist in practical implementation.

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    People I am looking for

    - Brand development and growth - Strategic positioning - Value-driven solutions - Market analysis insights

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    Experience & Cases

    - Triple-digit company growth - Established brand reputation - Top 100 logistics startup - Enhanced community engagement - Flexible client base

  • 0

    How to contact

No responses yet
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