Years of experience: 37

CSSData AnalysisStrategic MarketingNoSQLTableauData Modelling

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Allen's Career Path
FounderMay. 2018 -
Present
AutoThinkFounder
Bloomfield Hills, MichiganIn the era of BIG DATA most of us are searching for insights wherever the data stream takes us without stopping to carefully consider what we really need to know.
SVP, Global Brand PlannerSep. 2011 -
May. 2018
Commonwealth at McCann WorldGroupSVP, Global Brand Planner
Greater Detroit AreaPart of the team that launched Chevrolet’s first global advertising agency. Validated Chevrolet’s “Find New Roads” tagline for international consumer use. Led international and U.S. brand-strategy development for launch of new small SUV, the Chevrolet Trax – producing the most globally consistent nameplate strategy in Chevrolet’s vehicle portfolio. Helped rejuvenate the targeting and position...
Consultant for Creative Strategy DevelopmentJul. 2005 -
Jul. 2008
Cerveceria Cuauhtemoc Moctezuma (Monterrey, Mexico)Consultant for Creative Strategy Development
Helped Marketing Department of 10th largest brewery in the world design and implement a more creative advertising strategy development process. More than a dozen different projects. Designed processes to help them uncover more creative consumer and brand insights. Helped them create a comprehensive new approach to how consumers, brands, and media interact. Changed their process and priorities...

Allen's Posts

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    How I can help you

    Utilize advanced research and statistical techniques to segment audiences, create impactful messaging, and enhance brand image. Clarify project goals, assess data sources, make strategic recommendations, implement actions, and share insightful findings.

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    People I am looking for

    - Global and local advertising/media agencies - Major corporations like GM, P&G, Nestle - Academic and health institutions - Organizations like CDC, FIFA

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    Experience & Cases

    - Identified misconceptions about Electric Vehicles for GM - Developed global branding for Chevrolet - Guided media strategy for major clients at Initiative Media - Launched global consumer research for McCann - Named successful allergy medication, Allegra

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    How to contact

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