Years of experience: 19

Startup FounderMarketingC-level ExecutiveSales & BizDevConsultingBusiness Owner

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Tiffany's Career Path
VP of MarketingOct. 2023 -
Apr. 2025
Validity Inc.VP of Marketing
• Led a global revenue marketing team consisting of product marketing, demand generation, web development, content, brand management, social media, and paid media disciplines • Motivate the marketing organization to think outside the box, execute with precision, and focus on data-driven optimization • Act as liaison with Paid Media agency and manage a $3M annual marketing budget • Collaborate...
Executive Director, Demand GenerationSep. 2018 -
Oct. 2023
VericastExecutive Director, Demand Generation
-Led a team of individuals dedicated to driving growth of B2B financial services through marketing strategy, execution and lead generation. -Responsible for defining marketing automation best practices for HubSpot usage with a focus on warming and nurturing new contacts throughout the buyer's journey. -Identify content needs based on target personas and buyer's journey. -Develop standards for...
Sr. Marketing Automation ManagerApr. 2017 -
Mar. 2018
MRMSr. Marketing Automation Manager
Remote• Led a team of marketing automation specialists to develop robust Eloqua campaigns for a Fortune 500 technology software & hardware client. • Managed multiple Eloqua projects simultaneously with defined SLAs and rigorous quality assurance processes for global client representatives. Notable Achievement: -Successfully deployed a single canvas Eloqua campaign consisting of over 54 emails, opti...