Years of experience: 20
Startup FounderMarketingC-level ExecutiveSales & BizDevConsultingBusiness Owner
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Tiffany's Career Path
Oct. 2023 -Apr. 2025
Validity Inc.VP of Marketing
• Led a global revenue marketing team consisting of product marketing, demand generation, web development, content, brand management, social media, and paid media disciplines
• Motivate the marketing organization to think outside the box, execute with precision, and focus on data-driven optimization
• Act as liaison with Paid Media agency and manage a $3M annual marketing budget
• Collaborate...
Sep. 2018 -Oct. 2023
VericastExecutive Director, Demand Generation
-Led a team of individuals dedicated to driving growth of B2B financial services through marketing strategy, execution and lead generation. -Responsible for defining marketing automation best practices for HubSpot usage with a focus on warming and nurturing new contacts throughout the buyer's journey. -Identify content needs based on target personas and buyer's journey. -Develop standards for...
Apr. 2017 -Mar. 2018
MRMSr. Marketing Automation Manager
Remote• Led a team of marketing automation specialists to develop robust Eloqua campaigns for a Fortune 500 technology software & hardware client.
• Managed multiple Eloqua projects simultaneously with defined SLAs and rigorous quality assurance processes for global client representatives. Notable Achievement: -Successfully deployed a single canvas Eloqua campaign consisting of over 54 emails, opti...