São Paulo, Brasil- Helped Kovi's growth from 0 to ~18K cars, in 2 different countries (Brazil and México): brand building, initial launch, expansion in SP e launch in Porto Alegre.
- Led the Marketing team structuring. Main responsabilities: branding, consumer insights, communication, inhouse, employer branding, PR. Current e-NPS around ~90.
- Brand strategy and go to market plan for 2 city launches, product ...