Years of experience: 13
Growth HackerDigital Ads ManagerMarketing DirectorMarketingBrand Marketing ManagerContent Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Pamela's Career Path
Jan. 2025 -Present
MedSpa Partners Inc. Performance & SEO Marketing Manager
Architect the omnichannel acquisition strategy across paid search, paid social, programmatic/display, affiliate, and retargeting to meet CAC, ROAS, and revenue targets. Own the end‑to‑end SEO roadmap—technical audits, on‑page optimization, content briefing, link‑building, and Core Web Vitals—driving sustainable growth in qualified organic traffic and keyword rankings. Plan, allocate, and mana...
Mar. 2023 -Jan. 2025
MedSpa Partners Inc. Digital Marketing Strategist
CanadaDrove a 25% increase in lead volume for a diverse portfolio of 20+ NAMER MedSpa clinic partners by executing highly targeted ad campaigns on Meta and Google. Reduced CPL by 30% through strategic bidding tactics, ad placement optimizations, and continuous A/B testing. Boosted conversion rates by 20% by identifying UX gaps and refining marketing funnels to maximize lead-to-customer conversions....
Sep. 2021 -Mar. 2023
Eco GuardianGrowth Marketing Manager
Developed and executed a comprehensive marketing strategy to elevate brand initiatives, enhance product positioning, and drive company growth, resulting in increased yearly revenue. Redesigned the company website and implemented SEO enhancements, achieving a 300% increase in organic traffic and significantly improving online visibility. Improved the eCommerce product catalogue and navigation,...