Years of experience: 20

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Shannon's Career Path
Founder and OwnerJul. 2022 -
Present
The Mindsight MethodFounder and Owner
Cape Town, Western Cape, South AfricaI’m a neuroscience coach and parenting empowerment expert who helps families build emotional intelligence, resilience, and lasting connections. My work blends brain-based insights with practical strategies, giving parents the tools they need to raise emotionally grounded, confident children.
Marketing ManagerOct. 2017 -
Jul. 2022
ASICS South AfricaMarketing Manager
Cape Town Area, South AfricaDevelopment, ownership and measurement of ASA marketing strategies and business plan for ASICS, ASICS TIGER and ONITSUKA TIGER driving Brand Growth and Sales Targets. Develop localized strategies and tactics predominantly within digital and trade environments to accelerate preference and conversion of the brand. Strong leadership and influence are required in order to position the Business fo...
National Brand ManagerJul. 2010 -
Oct. 2017
Red Bull South AfricaNational Brand Manager
Cape Town Area, South AfricaDevelopment of consumer awareness, brand salience and per capita consumption of Red Bull through brand management of key elements of the marketing mix, including advertising, media, research programme, agency management, ATL and BTL development and activation, trade and category strategic management, creative development and project management of brand assets.

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