Zagreb, Croatia• Conceptualized and launched Forward.hr, AI-driven media website
• Developed and executed the overall vision and strategy for the platform
• Managed the website's editorial content, ensuring high-quality and engaging articles
• Built and led a team of writers, editors, and designers
• Oversaw digital marketing efforts to drive traffic and increase audience engagement
• Established partnershi...
• Enhanced and maintained the company's brand authority, credibility, and market positioning
• Organized and led educational tours for architects at partner factories
• Supported the sales team in expanding into new markets
• Recruited and trained new marketing team members
• Developed and continuously optimized the webshop to facilitate distribution in new markets (IP)
• Planned and executed...
• Designed, built, and maintained a strong social media presence across digital channels, including Facebook, LinkedIn, and Instagram
• Executed email marketing best practices through MailChimp, achieving an open rate exceeding 30%.
• Created and managed paid social media campaigns, resulting in annual growth rates of over 70% on Facebook, 50% on Instagram, and 80% on LinkedIn
• Improved user...